Jacob Grob

About Urban Roots:

The only farm-based youth leadership organization in Austin, TX, Urban Roots has been growing with youth leaders for 15 years. Urban Roots envisions a thriving food system cultivated by youth and community that is sustainable, equitable, and just. To achieve that vision, Urban Roots works with youth leaders to grow fresh food and build a community dedicated to achieving food equity. Youth, staff and volunteers grow fresh produce on UR’s two farms in East and South Austin and work with partners and community leaders to directly address food access for their neighbors throughout the year.

About Jacob Grob:

Jacob became an integral part of Urban Roots in May of 2021, bringing dedication, perseverance and passion to his role as farm manager. Jacob oversees farm operations and plays a vital role in coordinating efforts related to food access and wholesale initiatives. Jacob brings a wealth of experience and commitment to his current position, including past service as a volunteer at Urban Roots! Prior to joining the Urban Roots team, he spent several years in the beverage industry – but a desire for a change of pace led him back to his roots in farming. Hailing from a small town in rural Illinois, Jacob’s upbringing instilled in him a deep connection to farming and a strong commitment to supporting the local community. He enjoys working with the land, his fellow farmers at Urban Roots, and the rest of the staff, youth, volunteers, food access partners – and all the folks + flora + fauna that make up the Urban Roots community.